| David Kirsch |
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Review
Summary |
Some individual literally spend a life time creating plans, systems, books and supplements to help consumers with their fitness and weight loss goals. One such individual is David Kirsch, who has generated two weight loss and fitness books and videos - Sound Mind, Sound Body and The Ultimate New York Body Plan. His other products included - Kind Food™ – a gourmet food delivery service, MS2 Spa Collection – a collection of aroma-therapeutic body and skin care items; and a product line of fitness and nutritional supplements.
Kirsch has also been featured in magazines such as - Shape, Time, Vogue, People, Harper’s Bazaar, Allure, Fitness, Self, W, In Style, Cosmopolitan, and US Weekly, as well as others.
He has also developed a gym based in NYC called the Madison Square Club, which is designed around Kirsch’s concepts about health, weight loss and fitness. It has received quite a bit of attention as of late in the media, and because of that we will focus on this aspect of his empire to see what this facility can really offer consumers.
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 | Concept |
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The website brings home the point that The Madison Square club is founded on one simple concept – “great bodies can not be mass produced”. Kirsch’s ideas around overall health and fitness are clearly reflected in the philosophy of this gym. He clearly believes that a great body takes time to build and requires dedication and a “high level of expertise”. He also seeks to address the spiritual, mental and physical needs of those who cross this gyms threshold.
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 | Design |
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It may take time, dedication and expertise to build a great body, according to Kirsch; however, apparently it also takes a state of the art facility, which is exactly what The Madison Square club is. Kirsch does not embrace the culture of cookie cutter gyms, where fitness is mass produced. He has designed a gym that is more focused and which creates a plan specifically for you. It is the difference between going to Wal-Mart and going to Macy’s.
To help customers achieve their best results they have a fully trained staff that is well versed in Kirsch’s techniques and concepts; and who work with customers to tailor make a fitness and weight loss plan, which they say will generate results. These trainers, the website suggests, will work with customers to strengthen their weaknesses and tighten up their strengths.
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 | Lifestyle |
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We were glad to see that this website contains testimonials, which we know many consumers like to review to in order to get some idea of what a product or a gym based system can offer them. It has been our experience that the most successful products and systems will have rather lush and comprehensive testimonials sections. For the most part the customers who wrote the testimonials on this website were rather positive regarding the results they achieved on this plan.
We were also pleased to see that this plan seeks to address the nutritional and fitness needs of their customers. Research has shown that a healthy diet and a fitness plan is the best method of creating sustainable weight loss. However, many consumers will also seek out some kind of holistically based supplementation to help them increase their weight loss and fitness. For instance, White Willow bark has been shown to be able to help relieve the pain and soreness that often comes along with a gym based work out or a new fitness plan; and Hoodia is often used to stop hunger pangs, a common dieting pitfall, because of its ability to convince the brain that the stomach is full even when it is not.
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 | Positives |
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• State of the art facilities
• Testimonials posted
• Large training staff
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 | Negatives |
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• Not centrally located
• Not for the average person
• Does not have many locations
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 | Final Thoughts |
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The Madison Square club may well be a good choice for those who are interested in a very serious and focused weight loss and fitness plan. Clearly, this plan will require a high level of dedication, and a bit of cash, because it is a high end facility. The Madison Square club is also located in NYC, which is not a central location, so it may not be the best choice for those who do not live in that area.
Nevertheless, whether consumers choose to join this fitness club, or another, many will also seek out holistic based supplementation, such as the above mentioned White Willow bark and Hoodia, to help augment the process. Also, many consumers have also had excellent results when using Yerba Mate to help boost their overall nutritional fitness, in order to expedite weight loss; and Advantra-Z which is an exceptional thermogenic agent that can boost both metabolism and fat burning ability.
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